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Green Industry ECOnomics

Innovating Toward a Sustainable and Profitable Future

PLANET, the Professional Landcare Network, is an international association serving lawn care professionals, landscape management contractors, design/build/installation professionals, and interior plantscapers.  The group emerged back in 2005 when the Associated Landscape Contractors of America (ALCA) and the Professional Lawn Care Association of America (PLCAA) joined forces to become a more encompassing network of green industry professionals.

PLANET’s most recent “Chrystal Ball Report” (#29) provides good insights into the role that the green industry can and should play in the arena of sustainability.  Jim McCutchion, the Chrystal Ball Committee Chair, says that great change is coming in our world; we need to be on the front-end, helping to drive that change.  He says that regardless of where you stand on the global warming issue, “we can all agree that we can use our resources more wisely”; we in the green industry should be a catalyst for positive change, focusing on an approach that makes good business sense.  The report points out the fact that the landscape industry has failed to point out its greatest redeeming quality – we work with the material that captures sunlight and converts it to breathable oxygen and plant material.  “We are probably the only industry in the world that actually has a negative carbon footprint.”

Topics covered in the report that directly correlate to the LandEconics™ approach include:

  • The concept of life cycles and hidden costs
  • The science behind sustainability, and how it impacts our businesses – the advantages for the average landscape professional in embracing and articulating sustainability, tools to analyze your current business practices against, and how to move beyond being a “greenwasher” to becoming a company that is tryly committed to improving its practices for the sake of its clients, the community, and the world.
  • How sustainable principles can be applied for greater profitability, while providing services that are better for the planet.
  • Companies must profit to be sustainable.  No profit, o company.  Never put profit on the back burner to be eco-friendly.  The two must go hand in hand.

Going green is perceived as a means of gaining a competitive advantage.  This overwhelming perception was documented by Frost & Sullivan, an international growth consulting and research firm, in its 2008 “Going Green” survey of business leaders.  “Given the potential benefits and seemingly positive support by investors, executives, and employees, more and more organizations may attempt to overcome the primary challenge of costs in order to achieve success in an increasingly green environment,” said Tanya Flower, Frost & Sullivan director of Competitive Benchmarking Services.  “Whether morally driven or growth-focused, going green is now of mind for most organizations.”

Green Industry ECOnomics

Report Cover

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